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First, wash it with water or products like VUSH cleaning wipes to remove debris. Next, apply a gentle liquid soap to the surface, scrubbing it before rewashing it under running water. If the toy is non-motorised, you can immerse it entirely, but if it is battery-operated, avoid doing so. Make sure it is completely dry before storing the clean vibrator away. Storing your vibrator in a cotton drawstring bag or pouch offers an economical, hygienic solution for your vibrator maintenance. Provided your toy is clean, you can feel confident that bacteria will not grow in this breathable environment.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

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