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When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

The ensuring of customers’ safety while using your products begins during the production phase, as it’s imperative your manufacturer follow safety regulations. The product should be packaged with proper directions to ensure the safe product is used in a safe manner. Furthermore, your website can include disclaimers, FAQs, and instructional videos to educate customers about how to use your products safely and effectively. In the world of social media marketing, many businesses have embraced influencer marketing. In this form of marketing, you enter a contract with an influencer. This contact dictates the influencer markets your product to their following in exchange for monetary compensation.

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