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When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

In the decade following this phenomenon, these products have become so popular that a recent survey found 65 percent of female consumers own a sex toy. And this boom is unlikely to taper off any time soon with the growing interest in sexual wellness and rise in sextech start-ups. This cursory overview of the laws surrounding product packaging, marketing, images and videos, product naming, and design and materials is only intended as informational. If you’re interested in how to sell sex toys in a manner that complies with laws, it’s best to seek counsel from a law expert.

This sleek, angled shape also makes the toy convenient to use for clitoral stimulation during intercourse, as it doesn’t take up a lot of space. Because pleasure is highly subjective, our testers couldn’t possibly represent the needs and preferences of every person who may enjoy using a vibrator. Anorgasmia, low libido, genital pain or discomfort, or limited genital function can be factors. In cases of anorgasmia or low libido, a tried-and-true toy such as the Magic Wand may be preferable. I’m a full-time writer and sex educator who has tested more than 200 different sex toys in the past 25 years. I began blogging about sex toys in 2011, and I worked as a toy tester and copywriter for the retailer The Stockroom for several years.

We-Vibe's compact sculpted vibrator features an ergonomic design with an applicator that adjusts to your own body as you explore its use. Reviewers indicated that it is on the quiet side (a bonus for indiscreet use!), and the vibrating motors in the gadget's tip make for fun use, even when alone. But the interactivity of this toy is impressive thanks to We-Vibe's mobile application, which means a partner can cycle through over eight different rhythms and speeds from afar. The online sex tech retailer is letting new customers save 10% on their first purchase when they enter their email address.

Keep in mind that porous toys are a lot like your skin in that they have tiny holes — or pores — that can harbor bacteria even after cleaning. You may also be able to figure out what it’s made from based on certain features like flexibility, texture, and even smell. If you don’t have the OG packaging, you should be able to find details online by searching the product name or by visiting the retailer or manufacturer’s website.

Some customers specifically buy sex toys online, as opposed to at brick-and-mortar shops, because it offers additional privacy. For this reason, most online sex toy retailers ship their products in nondescript, traditional shipping boxes. Some retailers even opt to ensure their brand name doesn’t appear on the shipping box or credit card statements whatsoever.

They have thousands of products to choose from, great customer reviews to help you make buying decisions, affordable prices and quick, discrete shipping. Wirecutter is the product recommendation service from The New York Times. Our journalists combine independent research with (occasionally) over-the-top testing so you can make quick and confident buying decisions.

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