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Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, sex toys and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

The global sex toys market size was worth USD 32.75 billion in 2022, and it is predicted to grow at a CAGR of 8.5% over the forecast period. Changing customer perceptions, the expanding presence of online merchants, more investment in sex tech businesses, and increased spending capacity are all major elements driving market revenue growth. Furthermore, the trend of liberalizing society and improving mental health both contribute considerably to market revenue development. Explore new ways of mutual affection with LELO's range of sex toys for couples. Make use of remote control technology and surrender yourself to your partner's command.

Intimacy aids help you achieve greater sexual satisfaction and explore new intimate experiences. Waterproof sex toys withstand bathing or showering without losing their effectiveness, offering a convenient way to enjoy sexual stimulation. Kegel aids and pelvic floor exercisers are valuable tools for improving muscle tone and control, which can help you have better orgasms and bladder health. Regular use of these products can lead to stronger orgasms and better overall sexual wellness.

Plus, it's water-resistant and can be used in the shower for wet play. It can make for a thrilling experience when a partner is controlling its vibration speed and strength from a distance. Public reviews indicate that this toy requires a hand (or two!) to be most effective, but is equipped with technology that allows for remote play using Lovense's app. You don't even need another partner, per se, for this specific toy — Lovense's app has recently integrated an AI function from ChatGPT that allows you to ask a robot to create unique, exciting masturbatory patterns for you.

If you plan to use images or videos in the marketing of your sex toy business, you should familiarize yourself with laws pertaining to such. On the other hand, if you’re creating images and/or videos, you may want to consider following the same guidelines for business in the adult industry, such as pornography or phone sex. These guidelines require you to obtain a government-issued photo ID verifying the age of anyone you employ in the adult industry. In the case of an audit by law enforcement, you may need to produce said verification.