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The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).

Lelo’s Tiani Duo is a remote-controlled C-shaped vibrator with two vibrating motors that allow the user to experience dual stimulation, inside and out. What set this toy apart from other remote-controlled toys for me was what Lelo calls "SenseMotion Technology," which uses hand movements to operate the wireless remote. I was curious about this feature and was blown away by how intuitive it made this toy. The Aurora vibe was famously in the goody bags at Cardi B’s 28th-birthday party and was gifted to all her guests, including Megan Thee Stallion, Kylie Jenner, and Teyana Taylor. The waterproof, rechargeable vibe has one easy-to-use button to turn it on and off and cycle through nine different vibrations settings.

The sense motion technology works by recreating the motions of the control pad in the vibrator. For instance, if you moved the remote fast, the motor would increase, and vice versa. So, instead of seeking out a plus or minus button to cycle through intensities, you can control the whole thing with a flick of the wrist. Equally great for solo and partner play, this one frees you from fussing with controls.

In terms of search engine results, "sex adult toys" is a very general keyword already dominated by established brands. Instead, targeting your keywords to be more specific to your brand and products can result in improved search engine rankings. The reselling method is one in which you don’t create your own product, but rather you source and resell existing products. If you’re considering resale, you can buy male sex toys toys wholesale, which you then sell to your consumers. You can also utilize a manufacturer’s white label or private label. Whichever mode of manufacturing you chose has the upside of providing you with unique products that no other merchant sells.

These days, many new sex toy models offer impressive bells and whistles. That said, being in a more mature body means that you’ll have some new physical needs to accommodate when it comes to picking a sex toy to buy. Lovehoney’s Heart Pounder suction cup dildo is one of the best dildos you can find for a hands-free experience. Outside of being super pretty and festive, I found this love-themed gem to be the perfect union of elements seen in a realistic dildo while maintaining the appeal of a non-realistic dildo.

To better educate shoppers, Zee interviewed Jess O'Reilly, who has a Ph.D. in human sexuality with a focus on teacher education. She is the author of five books including The Ultimate Guide to Seduction and Foreplay and has facilitated over 1,000 workshops in 40 countries from Lebanon to Switzerland. Jess also hosts CityTV's Intimately You, PlayboyTV’s hit reality series Swing, and her weekly @SexWithDrJess podcast alongside her husband, Brandon. All of the toys featured in this guide are paired with proprietary mobile apps that can be used to remotely control them from areas way outside the bedroom, often through WiFi-enabled connections. Some of these apps (Lovense Remote, FeelConnect chiefly among them) simply allow you to access your partner's toy remotely even if you don't have one yourself. All our content is vetted and fact-checked by experts, ensuring you receive knowledgeable, trustworthy advice on sexual wellness.