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The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).

The Aer is extremely simple to charge and operate (one tester described it as having "zero learning curve"), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.

This means that the vibrations not only pamper the inner walls of the vagina, but the outer vibrating arm simultaneously&nbsp